Cloud computing and AI infrastructure company offering scalable cloud solutions for developers and enterprises.
Project Title
Partner Portal: Designing a B2B Customer Management Solution
Client: Larsen & Toubro (L&T)
The Context & My Role
Role: Product Designer (Intern)
Company: E2E Networks
What does E2E Networks does?
E2E Networks, India’s leading cloud GPU infrastructure provider, wanted to enhance how its Channel Partners (like L&T) manage their customers. The goal was to design a Partner Portal that would simplify onboarding, customer management, and access control within their MyAccount platform.
Trusted by:
Services by E2E Networks:
Kubernetes &
DevOps
Networking &
DNS
Compliance &
Security
GPU, Cloud &
Al/ML
Object
Storage
Node
Management
Database as
a Service
Defining the Problem
Channel Partners like L&T struggled with a fragmented and manual process to onboard, manage, and support customers.
This led to:
Disorganized customer data and role assignments
Delayed onboarding and billing
Poor visibility into customer usage and activities
Problem Statement:
“How might we design a centralized Partner Portal that enables seamless onboarding, role-based access, and real-time visibility into customer activities, helping partners like L&T efficiently manage their client relationships and cloud resources?”
Target Users:
Partner managers
Sales support
Finance teams
Understanding the Industry
Objective:
To identify best practices in B2B partner management systems and understand user expectations from cloud service platforms.
Key Insights from Research:
74% expect real-time visual dashboards (Salesforce 2023) (Salesforce State of Connected Customer (2023))
Progressive disclosure reduces cognitive overload (UX Collective 2023) (UX Collective - SaaS Portal UX (2023))
68% of B2B users prefer self-service onboarding (Gartner 2023) (Gartner Report on B2B Portals (2023))
Competitive Benchmark:
Feature
AWS Partner Portal
E2E Partner Portal
Onboarding
Multi-step, manual
Bulk, automated onboarding
Insights
Text-heavy reports
Visual, real time dashboard
UX
Enterprise-heavy, complex, assisted
Light, optimised, intuitive
Design Implications:
✅ Prioritize bulk onboarding
✅ Build visual dashboards
✅ Simplify role management
✅ Add alerts & usage notifications
✅ Keep navigation shallow (3-click rule)
Empathizing with Users
Hi, I’m Rohan, a Channel Partner Manager at
Rohan's Goals
Seamlessly onboard customers
Manage multiple accounts efficiently (IAM roles)
Customer Service Usage
Rohan's Challenges before partner Portal
Manual onboarding via spreadsheets
No centralized tracking
Poor visibility into usage
"Onboarding customers felt like chaos emails, spreadsheets, calls everywhere. No roles, no visibility. Just delays and unhappy customers."
Rohan's Experience After partner Portal
Seamless registration
Centralized role management
Real-time tracking
Faster, happier workflows
Stakeholder Interviews
Objective:
Identify friction points across Partner Managers, Sales Executives, and Finance Teams.
Competitive Benchmark:
Stakeholder
Pain Point
Impact on Business
Partner Manager
Hard to onboard multiple clients quickly
Delays revenue realisation
Finance Team
No easy service usage breakdown
Billing delays, revenue loss
Key Quotes:
“We need an easier way to track usage across multiple customers.” ~ Sales Executive
“I want detailed usage data to bill accurately.” ~ Finance Manager
Synthesizing Insights
From research and interviews, three opportunity areas emerged:
Onboarding
Visibility
Collaboration
Design Opportunities discovered:
Enable bulk onboarding and show progress indicators.
Design a centralised dashboard with live usage widgets. |
Introduce role-based access control (IAM).
Ideation and Information Architecture.
Customer Journey
Wireframes
Solution Screens Glance (Can't put all the screens for some reasons iykyk :).
Email me to know more.
Reflection
What I learned:
Designing for B2B is about balancing complexity and clarity.
Enterprise UX requires attention to hierarchy, visibility, and trust.
Collaborative design reviews with engineering and sales helped refine flows for real-world feasibility.
Future Scope:
AI-powered usage anomaly detection
Extending IAM to customer-level access |